Our region

LAKE MAGGIORE - LAND OF COLOURS AND PASSION

Lake Maggiore with its length of 65 km and amplitude of 11 km is Italy’s second-largest lake. A fifth of the lake is located in the Italian-speaking Switzerland Ticino, the other part is Italian territory. Secured from the Alps, the lake provides ideal mixture of Mediterranean and alpine climate. Lake Maggiore has attracted tourists with its Mediterranean charm for over hundred of years. European artists and writers , from Frisch to Highsmith, from Hesse to Remarque, also rich industrialists and noblemen have chosen their residence here. The most beautiful lake of Italy has an incredible appeal.

The Lake Maggiore land of colours and passion. Thanks to its incredible variety the lake offers a ideal holiday destination for the whole family. Here palms are growing next to chestnut trees, and hiking trails above the lake offer a memorable panorama, the air smells like jasmine. The allurement of the lake will take you into his charme.

Not only beautiful landscapes, nice beaches, the famous regional cuisine and good wine, moreover you can enjoy endless walking trails with a lot of tranquillity and many sport activities during your free time. Then again, you could also just sit down, relax and leave behind the sorrows of the days. Every desire is catered for.

Here, on the east side of the lake where the sun sets late in the evening and the nature is untouched lies the lovely city Luino. There we founded our company IMITALIA in 1967.